Summer Work

Year 13 Summer Work Timeline:


15th March 2011 - Now (Syrian War): An uprising against the president of Syria turned into a civil war. Over 350,000 dead and millions of refugees needing assistance.

12th May 2016 (Immigration Act) - Introducing new sanctions on illegal workers.

16th June 2016 (Jo Cox Assassination) - Labour part member shot and stabbed multiple times.

23rd June 2016 (Brexit Referendum) - 51.9% voted leave and 48.1% voted remain.

24th June 2016 (Cameron Resigns) - David Cameron resigns from his Prime Minister role due to the result of Brexit.

13th July 2016 (Theresa May) - Theresa May becomes Prime Minister.

4th August 2016 (Charlie Gard) -  Charlie Gard was born with MDDS. He raised and exceeded a total of £1.3million to send him over to the USA for treatment.

8th November 2016 (Trump vs Clinton) - Donald Trump received more votes (306) from the public of USA than Hillary Clinton (232).

November 2016 (Football Sex Abuse Scandal) - Footballers spoke publicly about being sexually abused by managers, coaches and scouts in the 1970s, '80s and '90s.

22nd March 2017 (Westminster Attack) - A Terrorist drove a car onto the pavement of Westminster Bridge hitting pedestrians. Killing 5 and injury over 50.

22nd May 2017 (Manchester Attack) - A Terrorist suicide bombed himself at an Ariana Grande concert in Manchester killing 23 and wounding 139.

3rd June 2017 (London Bridge Attack) - A Terrorist rammed people with a van on the London Bridge, then went on a stabbing-spree in Borough Market. 8 people killed and 48 injured.

8th June 2017 (General Election) - Conservative won with 297 seats. Labour 227 seats. Lib Dem 8 seats. Green Party 1 seat.

10th June 2017 (Queen's Birthday) - Queen Elizabeth's 90th Birthday.

14th June 2017 (Grenfell Tower Fire) - A fire broke out in a 24 storey flat in Kensington. 72 people died, 70 injured and 223 escapees.

19th June 2017 (Finsbury Mosque) - A Terrorist attack which involved a man from Cardiff ramming people down in Finsbury injury 8 and killing 1.

July - September (NHS Strikes) - NHS employees, mostly Doctors and Nurses strike due to contract disagreement.

October 2017 (#MeToo Campaign) - An online movement against sexual harassment and assault.

27th November 2017 (Royal Engagement) - Prince Harry and Meghan Markle announce they are getting engaged.

2018 (Windrush Scandal) - Political scandal. People who were wrongly detained, denied legal rights, threatened with deportation. 63 cases where people were wrongly deported from the UK.

Stats regarding Youth Aggression in London (between July 2017 and July 2018) - Drugs (38,222), Violence (278,135), Sexual Offence (22,287), Burglary (85,369), TOTAL CRIMES (903,940)

Forms and Conventions of a Music Video

Forms and Conventions:
- Performance
- Narrative
- Concept

A music video is an advertisement for a new song for an artists new album.

Music videos are normally 3-5 mins long, contain quick cuts, erotic imagery and computer graphics.

Shelter

What Does Shelter Do?

- Gives people help and advice on finding homes and keeping them. Therefore, naturally the advert will be aimed towards the working class audience (D and E).
- Gets to the root of the problem.

The 2011 Shelter campaign ran for 6 weeks in hotspots for housing problems. It used direct mode of address (looking straight into the camera), dull and emotionless characters. 

George Gerbner

Cultivation Theory

Media Vocab

Denotation- what we see when we look at an image

Connotation- what something could mean

Mise en Scene (Costume, Lighting, Actors, Make up,  Props & Setting)

Semiotics- the study of signs

Audience- Disability Regions Class Age Gender Ethnicity Sexuality

Language Industries Audience Representations 

Costume Lighting Actors Make-up Props Setting

Target Audience- Disability Race Class Age Gender Ethnicity Sexuality 

Genre- a style or art, music or literature

Psycho graphic profiling- dividing your market based upon different personality traits, values and attitudes etc.

Demographic profiling- dividing your market based upon age, race, gender and income etc.

Broadsheet- a newspaper with a large format, regarded as more serious and less sensationalist than tabloids.

Tabloid-  a newspaper with a compact page size smaller than broadsheet with an emphasis on celebrity stories and gossip etc.

News Values- general guidelines or criteria used by media outlets to decide the prominence a story receives, (Threshold, Unexpectedness, Negativity, Elite persons/ places, Unambiguous, Personalisation, Proximity, Continuity/ currency).

Participatory Media- is media where the audience can play an active role in the process of collecting, reporting and analysing content. 

Webcasting License- a webcast may be distributed to the public live or on demand.

Technological convergence- as technology improves so do the operating systems such as: TV's, computer's and smartphones.

Semantic Web- an advancement in the internet where it is structured so it can be read directly by other computers which initiate responses.

Binge-viewing- watching a significant amount of episodes consistently one after another.

DAB- Digital Audio Broadcasting

Traditional media- The original forms of large-scale communication such as: newspapers, magazines, radio and direct mail.

Google analytics- a service provided by google that monitors the web traffic of certain websites.

NRS- the national readership survey is a way to classify the audience demographic for the purpose of market research.

Cultural Imperialism-  promoting the culture or language of one country in another.

Piracy- the unauthorised use or copying of someone else's work which causes people to be wrongly credited for something they haven't worked for. 

Horizontal integration- increasing the quantity of production in the same part of the production line.

Diversification- when a company increases the number of/ the type of product in order to make it more diverse.

Independent media- any form of media that is not influenced in anyway by political or governmental stances.

Conglomerate- an organisation made up of two or more companies working together in order to achieve a common goal.

GRA- graphic arts

PEGI- Pan European Game Information which is responsible for regulation of video games as well as awarding age rating certificates to each one.

Media-watch UK- a pressure group formed to prevent the broadcasting of content that they find inappropriate. 

IPSO- independent press standard organisation in charge of regulating newspapers.

The Big Issue

Magazine Language:
- Images.
- Colours.
- Power of Word.
- Logo.
- Font (Typography).

Social, Cultural and Political.

Masthead - title of magazine.
Plug - text that plugs a feature in the magazine.
Puff - a story that is given prominence.
Anchorage text - gives the main image meaning.
Skyline - text that runs across the page.
Banner - same as skyline just at the bottom.

Relies on advertising, sponsorship and circulation revenue.

Charity Ad

Charity Campaigns:
- Target Audience ABC.
- Using vulnerable human beings (children) as its not their fault for being in that situation.
- Plays on heart strings.

We are losing empathy, because heavy exposure to violence in the media. Numbs us.

Children are exposed to about 5 violent scenes a day, leading to the acceptance of violence and seeing the subject as a normal thing.
Therefore, charities have to make the adverts more extreme to hit the audience with effect

Generic Codes and Conventions of charity ads:
- Creation of sympathy (facts and stats).
- Creation of empathy.
- Shock - make you feel you have to contribute.
- Charity name.
- Slogan.
- Use of colour (dull dark colours to create the overall sad, damp mood of the advert).
- Web address.

Lucozade

History Of The Brand

Lucozade is a sports drink created 1927 in the UK by Thomas Beecham, and is sold all over Britain.
For the first two years it was called Glucozade, a spin off from the sugar based substance 'Glucose'.
However, in 1929, the company chose to change the name to Lucozade. Due to these minor changes, sales actuall began to increase.

When the company first began, they're target audience was those who were ill, therefore Lucozade was seen and produced as a medicinal drink. However, in 1985 the drink started to be consumed by not just those who are ill, but by everyone.

The company were mainly using the flavours Orange and Lemon for all their drinks, but by the turn of the new century, they adapted to a plethra of new flavours, including: Mango and Passion Fruit, Brazilian Guava, Lemon and Lime, Caribbean Burst, Raspberry and finally their original flavour, Orange.

Since 2003, Lucozade has focused on keeping the brand healthy through the production of various forms of Lucozade which include: Lucozade Sport, Lucozade Lite, Lucozade Elite, Lucozade Sport Low Calorie and Lucozade Sport Fit Water.

Analysing The Campaign

Lucozade used famous athletes Gareth Bale and Alex Oxlade Chamberlain so they acted as role models to the 'young-ish' target audience and people looking at this adverts. These two figures would be heavily seen throughout the sporting industry, more specifically football. Therefore, it was important for Lucozade to hire two well recognisable iconic people from the sport.

Both Bale and Chamberlain are being used in the campaign to support the claim that Lucozade Sport drinks help sports participants across the UK improve their endurance performance, by drinking the soft drink instead of water. They recommend participants consume the drink before and during their sporting activities.

Steven Spinola, senior brand manager at Lucozade Sport, said: "The 'I Believe' campaign will reinforce and claim our belief that Lucozade Sport hydrates and fuels people better than water. Combining our scientific expertise with product innovation, athletes across the UK will be helped to reach their sporting potential through the consumption of Lucozade Sport."

A large part of the 'I Belive' advertisement is the integration of social media and the product. The hashtag "I Believe" was created to get the Lucozade drink trending on social media platforms Twitter, Facebook and Instagram. This mean that advertisement for the product would spread worldwide through the free, no cost use of social media. The personal pronoun, "I" makes the reader put themselves in the famous Gareth Bales shoes, making them boost their self esteem to do well and become a successful athlete. In addition, with the stern face he is pulling, the reader sees the 'want' in his eyes.

Lucozade have their own Facebook and Twitter page in order to grow their brand and advertise their products to the millions of users daily, not only in the UK and Ireland, but worldwide. On Facebook, the company has 610 thousand likes, on Twitter, nearly 45 thousand followers. And finally, newly on Instagram, 10 thousand followers.

Date of the campaign - the advert was first shown to the public on July 30th 2013. This was during the time that Gareth Bale (the main star of the advert) was pushing through a move to Real Madrid.
A year later in the week of 8th January 2014 the advert was banned because of the complaints about the product "hydrating better than water". It received a total of 63 complaints including one to the National Hydration Council, suggesting it broke advertising rules. So due to the small amount of complaints, the advert was banned.

Old Spice

Introduction to Old Spice:

• History - Old Spice, created in 1934 started producing women's products, called "Early American". Four years later, Old Spice turned to men's products and created a Nautical themed aftershave and other products. This theme stereotyped the typical man (being a sailor) having physical and mental strength to be out at sea, battling against the bad weather and away from family.

• Aims of the Campaign - Old Spice wanted to create a new target audience. Previously they were advertising to 40 - 60 year olds, but after assessing market trends, they targeted a new audience of 18-34 year olds. The aim of this advert is to portray to the male audience that the middle aged man can not only smell like the Bahamas, but become it. Hence why he is the volcano. 
• Dates and Times of the Campaign - Advertising started around the early 2011 period. 
• Use of Social Media - Old Spice is using all three of the main social media outlets. They have to in order to "keep with the times" and up to date to increase their sale numbers. Using social media has its advantages as its essentially free advertising. They are able to tweet, upload pictures or photos on an Old Spice account, and followers will see this and like and react to the products online. This could lead to future purchase from those followers, making them customers. On Instagram, Old Spice has 105,000 followers. On Twitter, Old Spice has 216,300 followers. Lastly, on Facebook, the company has a total of 2.6 million likes, a lot more followers compared to the other two. This is most likely because Facebook is generally used by the older generations compared to Twitter and Instagram. Furthermore, it's also fitting because the Old Spice brand is targeted/was targeted toward the older audience.
• Representations of males - Males are meant to be confident, in the best body shape, and most importantly; smell nice. The representation of masculinity in the commercials and print adverts was a key factor in the campaigns success. Being built with muscle represents the women's conception of a perfect partner. 
• Representation of the brand - The brand is represented as a fresh, new modern fragrance for the usual middle age male users.

The Big Issue - Paddington

Breakfast Show Running

How BBC radio 1 are reaching and targeting audiences and encouraging audience interaction with the show.

Minecraft

5 Important Stats about Minecraft:

• Multi-platform.
• Open sandbox.
• Started as an indie.
• 125 million copies sold.
• Created by Marcus Persson.

Critically and commercially successful. (people who judge and how many copies sold).
The game was created in the summer of 2009. By the first weekend, it sold 40 copies. In the summer of 2010, Mojang was set up. A company owned by Marcus Persson to help with the owning of Minecraft. January 12th 2011 - over a million copies sold.

Why its successful:

• Appeals to those with a creative mind as a sandbox game (infinite replay-ability). 
• Appeals to those of all age ranges. 
• Forging relationships - help social skills and teamwork. 
• Multiple platforms.
• Not just one genre. 

Video Games and Gaming

In class, we had a minute to name as many Video Games as we could individually.
After we made the list, we had to think of how to categorise the games.
This is the list I came up with:

1. GTA (Grand Theft Auto) - RPG, Open World.
2. FIFA - Sports.
3. Skyrim - Fantasy, Open World.
4. PUBG (Player Unknown's Battleground) - Action, Strategy.
5. Cooking Mama - Simulation.
6. Mario Kart - Fantasy/Sports - racing.
7. NBA - Sports.
8. Don Bradman - Sports.
9. F1- Sports - racing.
10. Just Cause - Action, Adventure, Open World.
11. Far Cry - First person shooter, Open World, Action.
12. UFC - Sports.
13. WWE - Sports.
14. Nintendogs - Simulation.
15. FIFA Street - Sports.
16. Minecraft - Sandbox, Open World.
17. Fortnite - 3rd Person shooter, Strategy, Action.
18. Rainbow Six Seige - 1st Person shooter, Action, Strategy.
19. The Division - Strategy, Action.
20. Assassins Creed - Open World, Action.
21. Call Of Duty - 1st Person shooter.
22. Battlefield - 1st Person shooter. 
23. Dead By Daylight - Horror.
24. Watchdogs - Open World, Action, Strategy.
25. Sims - Simulation.

Categories of games:

• Sports
• Sandbox
• Open World
• Fantasy 
• 1st person
• 3rd person
• Strategy
• Role Playing Game
• Simulation
• Horror
• Action
• Adventure

Platform - different ways media is distributed.

Sandbox - creation/construction game. 

The BBC

Radio 1:
This radio station focuses on providing young listeners with great entertainment, and a mix of new artists and songs which are trending currently. They say their purpose is to "entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech."
The target audience is 15-29 but also aims to younger teenagers. Programs such as Fire In The Booth on Radio 1 Extra provide the audiences with content from upcoming and trendy UK and US Grime stars.
Programs on this station:
- Nick Grimshaw Breakfast Show.
- Newsbeat.
- Greg James.
- Charlie Sloth.
- Pete Tong.
- 1 xtra's takeover.

Radio 2:
The remit of Radio 2 is to show mixed music with great speech service, targeted at a broad audience of over 35's. The station offers entertaining music programs and speech-based content including news, readings, arts, religion and current affairs.
Programs on this station:
- Chris Evans breakfast show.
- Jeremy Vine.
- Sarah Cox, sound of the 80s.
- Steve Wright Sunday Love Songs.

Radio 3:
This station is designed to offer a mix of music and cultural segments in order to interest their target audience of people aged over 55 years of age. It has a lot of classical and jazz music and has more relaxed themes in order to cater to its older audience. This station stays very true to the mission to enrich people's lives with programmes that inform and educate as well as being the most creative organisation in the world.
Programs on this station:
- Composer of the week.
- Afternoon Concert.
- Music Matters.
- Jazz Now.

Radio 4:
This station provides minimal music coverage and is designed to be a mixed speech service, with a wide coverage of news and other speech (drama readings, comedy, factual and magazine programmes). It is targeted at an ABC1 audience aged 34-39 year-olds. This station stays very true to the mission to enrich people's lives with programmes that inform and educate.
Programs on this station include:
- Midnight News.
- Shipping Forecast.
- Prayer for the Day.
- Weather.
- You and Yours.
- Six o'clock News.

Radio 5:
The remit of this station is to provide live news and sports coverage, to a target audience of mainly sports lovers from all ethnic backgrounds. It is seen as the main BBC station to bring listeners live and up to date news stories as they happen. Regarding sports, the station often has viewers ring up, or guests in the studio to analyse recent sporting fixtures.
The station has a multi-purpose to entertain, inform and involve.
Programs on this station:
- 5 live Breakfast
- 5 live Sport.
- 5 live Drive.
- Flintoff, Savage and the Ping Pong Guy.
- Up All Night.
- Morning Reports.

Radio 6:

The remit of BBC 6 Music is to entertain lovers of popular music with a service that celebrates the alternative spirit in popular music from the 1960s to the present day.

Its programmes juxtapose current releases outside the mainstream, including music from the BBC Sound Archive. It should provide context for the music it plays, and support live music and new artists.

Programs on this station:

- Chris Hawkins.

- Laura Laverne.

The sites that follow their PSB remits most clearly in my opinion are BBC radio 4 and radio 5 live. Radio 4 has taken on strong reputation as being a relaxing radio station with a variety of conversation to retain the same target audience year after year with very minimalist changes to their programs despite drastic changes in technology. Secondly, BBC radio 5 live has stayed true to it's sports fans by not adding things that do not fit with the sporting/news theme. They still have lots of interactivity with listeners through call-ins and expert analysis with guests after a sporting fixture. 

BBC Academy Podcast

Preparation:
The BBC 1 Breakfast show will always be 'sketched' out, a basic structure is there, but its not strictly followed. Guests, competitions and interviews have to be planned out and revised before hand, and this changes daily for different shows. The intention of the show is to always make it 100% brilliant, to be entertaining, play great new music and be informative and to set up listeners for a great morning. Regarding guests, it works both ways. The BBC contact them and they contact the radio station. Or the production team may see them in the newspaper and know that they're 'in town'. Or the team will looking ahead into upcoming TV shows and films and invite guests onto the show who feature in those shows/films. If the guests are difficult, they simply wont be on for long.

Responsibilities of the presenters and producers:
Producers - need to have the ability to get on and understand each other and their needs. Thinking ahead of the show e.g going into a link after the next song, so for example a caller. Assistant producer will get the caller prepared, make sure they know what they're going to talk about and sound good. Also guests need briefing, telling them not to swear and not to mention specific brands. Another responsibility would be to make sure sound is good, so the person speaking has the correct volume. During the show, the team don't really talk to each other, they mostly check on what everyone's doing and making sure things run smoothly.

Team Dynamics:
They sit together in a small room, very close together, so team cohesion is very important. Getting on with each other as a team is really important to create a good vibe. Trust is also key. Because everyone's friends, they have a WhatsApp group to talk about what guests they want, and always share with each other what's trending, e.g the Grammy's.

How can you break into radio?
Get into a local radio station- working for free. Exposure to how radio works. Directly approach people in the industry and ask to get involved. Keep being persistent. There's many sectors in radio. Get as much experience as possible. Student radio. You don't have to be technically gifted. Finding topics that you like and that you like to talk about.

Powerpoint Video on The Jungle Book

News Practical

Below are two Newspaper covers. The first one you see is an official Daily Mail front cover, and the second one is the cover I created, trying to replicate it. 

1. The task we was given was to create an exact/similar copy of a Daily Mail cover in the early days of December. The target audience would be C1, C2, D and E readers, as they are the typical readers of the Daily Mail.

2. The research I undertook was for the general outlay and look of the Daily Mail newspaper. I looked for the typical colour, font and structure of the front page so I could