Media Vocab

Denotation- what we see when we look at an image

Connotation- what something could mean

Mise en Scene (Costume, Lighting, Actors, Make up,  Props & Setting)

Semiotics- the study of signs

Audience- Disability Regions Class Age Gender Ethnicity Sexuality

Language Industries Audience Representations 

Costume Lighting Actors Make-up Props Setting

Target Audience- Disability Race Class Age Gender Ethnicity Sexuality 

Genre- a style or art, music or literature

Psycho graphic profiling- dividing your market based upon different personality traits, values and attitudes etc.

Demographic profiling- dividing your market based upon age, race, gender and income etc.

Broadsheet- a newspaper with a large format, regarded as more serious and less sensationalist than tabloids.

Tabloid-  a newspaper with a compact page size smaller than broadsheet with an emphasis on celebrity stories and gossip etc.

News Values- general guidelines or criteria used by media outlets to decide the prominence a story receives, (Threshold, Unexpectedness, Negativity, Elite persons/ places, Unambiguous, Personalisation, Proximity, Continuity/ currency).

Participatory Media- is media where the audience can play an active role in the process of collecting, reporting and analysing content. 

Webcasting License- a webcast may be distributed to the public live or on demand.

Technological convergence- as technology improves so do the operating systems such as: TV's, computer's and smartphones.

Semantic Web- an advancement in the internet where it is structured so it can be read directly by other computers which initiate responses.

Binge-viewing- watching a significant amount of episodes consistently one after another.

DAB- Digital Audio Broadcasting

Traditional media- The original forms of large-scale communication such as: newspapers, magazines, radio and direct mail.

Google analytics- a service provided by google that monitors the web traffic of certain websites.

NRS- the national readership survey is a way to classify the audience demographic for the purpose of market research.

Cultural Imperialism-  promoting the culture or language of one country in another.

Piracy- the unauthorised use or copying of someone else's work which causes people to be wrongly credited for something they haven't worked for. 

Horizontal integration- increasing the quantity of production in the same part of the production line.

Diversification- when a company increases the number of/ the type of product in order to make it more diverse.

Independent media- any form of media that is not influenced in anyway by political or governmental stances.

Conglomerate- an organisation made up of two or more companies working together in order to achieve a common goal.

GRA- graphic arts

PEGI- Pan European Game Information which is responsible for regulation of video games as well as awarding age rating certificates to each one.

Media-watch UK- a pressure group formed to prevent the broadcasting of content that they find inappropriate. 

IPSO- independent press standard organisation in charge of regulating newspapers.