What Does Shelter Do?
- Gives people help and advice on finding homes and keeping them. Therefore, naturally the advert will be aimed towards the working class audience (D and E).
- Gets to the root of the problem.
The 2011 Shelter campaign ran for 6 weeks in hotspots for housing problems. It used direct mode of address (looking straight into the camera), dull and emotionless characters.
- Gets to the root of the problem.
The 2011 Shelter campaign ran for 6 weeks in hotspots for housing problems. It used direct mode of address (looking straight into the camera), dull and emotionless characters.
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