Types of Audience

Intro to audience from Great Baddow High School Media



 Demographic Profiling:

A - Lawyers, Bankers, Doctors.
B - Teachers, Graphic designers.
C1 - Office workers/supervisors.
C2 - Manual workers: plumbers/builders.
D - Semi skilled manual workers.
E - Unemployed, students, pensioners.

Mainstreamers - seek security.
Aspirers - seek security.
Succeeders - seek control.
Resigned - seek survival.
Explorers - seek discovery.
Strugglers - seek escape.
Reformers - seek enlightenment.

Niche Audience - very narrow group.

Stuart Hall - Reception theorist.

Audience Response:
Historical Competence
Living Area
Gender
Age
Ethnicity
Cultural Experience

Gillette Advert
From the Gillette advert, it is clear to see that the implied audience is adult men, who are interested/looking for shaving products. The representation we get from the advert is that when using Gillette, men are able to accomplish many things people "perceive" as a necessity in life. For example: getting married, completing a race, doing well at job, having a baby.

Audiences - to generate money and attract the largest audience possible.