Impulse Perfume Research


Practical assessment autumn 1a from Great Baddow High School Media

The advert we picked was a perfume for pre-teen girls.
An advert is a notice or announcement in a public place promoting a product, service or event, or showing a job vacancy.
A similar example of a pre-teen perfume for girls would be Impulse.

Target Audience: The implied audience of this fragrance would be of the female gender and between the ages of 11-15. This is because the bottle clearly consists of the colour pink with flowers on it which are stereotypically linked to girls.

Language: The bottles lack language as a whole, but the images of pink flowers have connotations for young girls and females in general.

Representation: Young girls are being represented through Impulse as elegant, fresh and loving. This is mainly through the use of pink flowers which represents cleanliness and natural beauty. 

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