Evaluation of Perfume Advert

The task we was given was to randomly pick a product and create a name, advert and slogan for it. Our product was a pre-teen perfume of which we came up with the name, "Agent Rainbow". Young girls between the ages of 10-13 was our main target audience as at that age they haven't or just started puberty and are not fully teenagers yet. Key selling points of our product was colour (through the balloons and party poppers) and the fact that the perfume was worn in bracelet form around the wrist; which would be ideal for the young girls as they see it almost as a 'cool piece of jewellery' to show off in front of their friends.

The Agent Rainbow team consisted of: Lee Wall, Molly Coppin, Olivia Smith and myself. We divided work well in order to have efficiency. For example, regarding research, each person got allocated a real perfume brand to research in order to help our brand itself. We then put together this research as a whole. Lee was the main director of Agent Rainbow, organising the scene for filming, the cast which was needed and also took a main role as the teacher in the advert. Molly was also responsible for this, working alongside Lee in the classroom scene helping him film and to organise the cast. Olivia, who organised props, created the storyboard and helped with filming, alongside Molly and Lee edited the final video and turned it into an advert. Myself, helped with organising and fetching props, making and filling in the shooting schedule, creating the slogan and producing this evaluation. In my opinion, I could have helped more with filming and maybe editing as I feel like Lee, Molly and Olivia worked really hard with that. But overall, I believe we all worked productively as a team.

We planned our sequence by talking with each other and listening to everyones idea's and coming up with an overall storyline for our advert. Then with the making of the shooting schedule, we knew then what to do, where to do it and how to do it. Also making a script and a storyboard was very useful in creating a successful advert.

The research which we undertook was on perfumes for younger girls which would be similar towards Agent Rainbow. Products such as Pink, Impulse and Hollister were researched in order for us to get an idea of how the pre-teen perfumes look and how they're adverts are created. The planning which was used was mainly creating shooting schedules, storyboards and scripts.

The initial feedback we received was very positive, people enjoying the advert and happy with the way it turned out. We didn't receive any negativity and people overall found the advert quite amusing and well produced.

Our product was wholly unique and creative and took on the challenge of creating a party in an advert. Along with the happy music, we pulled this off very well. The whole advert was pretty much how we wanted it and really the only improvement we would use is to add the slogan at the end of the advert, rolling across the screen.

From this task I have learnt that communication is key in order to produce a successful sequence. This is because if you communicate with the other members of the team, not only will the advert turn out better, but you will save time and make the process more efficient. Without communication, working in a team will be very hard and may cause problems creating a sequence.

Looking ahead, this learning will be significant because it means that when working in other groups, I will know that communication is key in developing a good, effective sequence.