The Big Issue

Magazine Language:
- Images.
- Colours.
- Power of Word.
- Logo.
- Font (Typography).

Social, Cultural and Political.

Masthead - title of magazine.
Plug - text that plugs a feature in the magazine.
Puff - a story that is given prominence.
Anchorage text - gives the main image meaning.
Skyline - text that runs across the page.
Banner - same as skyline just at the bottom.

Relies on advertising, sponsorship and circulation revenue.