Media Vocab

Denotation- what we see when we look at an image

Connotation- what something could mean

Mise en Scene (Costume, Lighting, Actors, Make up,  Props & Setting)

Semiotics- the study of signs

Audience- Disability Regions Class Age Gender Ethnicity Sexuality

Language Industries Audience Representations 

Costume Lighting Actors Make-up Props Setting

Target Audience- Disability Race Class Age Gender Ethnicity Sexuality 

Genre- a style or art, music or literature

Psycho graphic profiling- dividing your market based upon different personality traits, values and attitudes etc.

Demographic profiling- dividing your market based upon age, race, gender and income etc.

Broadsheet- a newspaper with a large format, regarded as more serious and less sensationalist than tabloids.

Tabloid-  a newspaper with a compact page size smaller than broadsheet with an emphasis on celebrity stories and gossip etc.

News Values- general guidelines or criteria used by media outlets to decide the prominence a story receives, (Threshold, Unexpectedness, Negativity, Elite persons/ places, Unambiguous, Personalisation, Proximity, Continuity/ currency).

Participatory Media- is media where the audience can play an active role in the process of collecting, reporting and analysing content. 

Webcasting License- a webcast may be distributed to the public live or on demand.

Technological convergence- as technology improves so do the operating systems such as: TV's, computer's and smartphones.

Semantic Web- an advancement in the internet where it is structured so it can be read directly by other computers which initiate responses.

Binge-viewing- watching a significant amount of episodes consistently one after another.

DAB- Digital Audio Broadcasting

Traditional media- The original forms of large-scale communication such as: newspapers, magazines, radio and direct mail.

Google analytics- a service provided by google that monitors the web traffic of certain websites.

NRS- the national readership survey is a way to classify the audience demographic for the purpose of market research.

Cultural Imperialism-  promoting the culture or language of one country in another.

Piracy- the unauthorised use or copying of someone else's work which causes people to be wrongly credited for something they haven't worked for. 

Horizontal integration- increasing the quantity of production in the same part of the production line.

Diversification- when a company increases the number of/ the type of product in order to make it more diverse.

Independent media- any form of media that is not influenced in anyway by political or governmental stances.

Conglomerate- an organisation made up of two or more companies working together in order to achieve a common goal.

GRA- graphic arts

PEGI- Pan European Game Information which is responsible for regulation of video games as well as awarding age rating certificates to each one.

Media-watch UK- a pressure group formed to prevent the broadcasting of content that they find inappropriate. 

IPSO- independent press standard organisation in charge of regulating newspapers.

News Practical

Below are two Newspaper covers. The first one you see is an official Daily Mail front cover, and the second one is the cover I created, trying to replicate it. 

1. The task we was given was to create an exact/similar copy of a Daily Mail cover in the early days of December. The target audience would be C1, C2, D and E readers, as they are the typical readers of the Daily Mail.

2. The research I undertook was for the general outlay and look of the Daily Mail newspaper. I looked for the typical colour, font and structure of the front page so I could 

Print News Comparison

Comparison of the Hammer Attack Story.

Bias In The Newspaper

1. Bias through pictures/graphic - camera angles, captions.
2. Word choice and tone in the body of the text.
3. Choice of writer (journalist) and sources - who is writing and what there beliefs are and who they have got their information from.
4. Where the article is in the paper - prominent or hidden.
5. Bias through omission or selection - whether an article is even published or not.
6. Choice of headline.
7. Use of names and titles (terrorist or freedom fighter).
8. Bias through statistics and crowd count (hundreds injured or only minor injuries).

Below are example of Bias in Britain's top newspapers; Daily Mail and The Sun. In the Daily Mail, we have the bias through statistics, stating that "tens of thousands" a number so large and quite clearly uncountable in the context of NHS meltdown, that it is obviously bias. In the Sun, we have bias through headline and through the pictures and graphics used. The fact that the headline contains the words "crash" and "wallies" adjacent to a 'low shot' picture of Corbyn illustrates how the Sun is aiming to be anti-labour and to portray the disasters of the Labour party.

Screen Cast

Difference between Online Newspapers and Physical Newspapers

 Here we have the front pages from the

Online News

Pros and Cons of online newspapers


Pros:

• Free.
• Updated regularly (immediacy).
• Navigation (easy to find articles).
• Interactive (contributing comments).
• Can't be ruined. 
• Can be edited.
• Convenient (don't have to go to the shops and buy).
• Notifications of breaking news. 

Cons:

• Need an internet connection. 
• Not available to those without technology devices e.g phones, tablets and laptops.
• Fake news.
• Comments can upset people. 
• Older generation may have trouble accessing.
• Health hinder (strain to eyes and wrists, if using laptop/computer.
• Distracted by adverts and pop ups. 

Newspaper Affiliation and Politics

Right Wing:

• Conservative supporters: UKIP (UK Independence Party), BNP (British National Party).
• Right Wing Newspapers: Daily Mail, Telegraph. 
• 'You should earn what you work for and keep what you earn'.
• Believe in privatisation - healthcare and education. 
• In favour of Brexit. 
• Anti-immigration. 

Left Wing:

• Labour supporters: Socialist Workers, Green Party. 
• Left Wing Newspapers: Guardian, The Mirror. 
• 'Spread the wealth - more equality'. 
• Taxation of the rich to pay for the support of the poor. 
• Pro-Europe, pro-immigration, pro-muliticulture, pro-gay marriage, women's rights and the environment. 

"If you are left and want to change society, the media will always come and get you." - Owen Jones. 

The 5 W's of Journalism:

• Who
• What 
• When 
• Where 
• Why

News and Online Media

Tabloid and Broadsheet Newspapers

Codes and Conventions of Tabloid and Broadsheet newspapers:

Tabloid:

- Read by mainly those in categories C2, D and E.

- Large bold writing (normally the headlines).

- Humorous and metaphorical titles.

- Lots of colour compared to the black and white theme of broadsheets.

- Large images which take up most of the page.

- Advertisements (Cheap holidays etc).

- Known as 'Red Tops' as they literally have a red banner on the name.

- Mainly 'soft news' (reality, sport, celebrities). 

- FACT: Average reading age is a 9 nine year old. (The Sun)

- The Sun, Daily Star, Daily Mail, Daily Mirror, Daily Express. 

- FACT: The Sun is the leading selling, 2nd is Daily Mail. 

Broadsheet:

- Read by mainly those in categories A, B and C.

- Formal, high level language. 

- Lots of writing, long articles (main part of the page).

- Less images (small images just to help with the story).

- Colour is very dull (normally just black and white with colour from small picture).

- Serious news, also known as 'hard news' (politics, education, economy). 

- The Guardian, The Telegraph, The Times and Financial Times.