Media Vocab

Denotation- what we see when we look at an image

Connotation- what something could mean

Mise en Scene (Costume, Lighting, Actors, Make up,  Props & Setting)

Semiotics- the study of signs

Audience- Disability Regions Class Age Gender Ethnicity Sexuality

Language Industries Audience Representations 

Costume Lighting Actors Make-up Props Setting

Target Audience- Disability Race Class Age Gender Ethnicity Sexuality 

Genre- a style or art, music or literature

Psycho graphic profiling- dividing your market based upon different personality traits, values and attitudes etc.

Demographic profiling- dividing your market based upon age, race, gender and income etc.

Broadsheet- a newspaper with a large format, regarded as more serious and less sensationalist than tabloids.

Tabloid-  a newspaper with a compact page size smaller than broadsheet with an emphasis on celebrity stories and gossip etc.

News Values- general guidelines or criteria used by media outlets to decide the prominence a story receives, (Threshold, Unexpectedness, Negativity, Elite persons/ places, Unambiguous, Personalisation, Proximity, Continuity/ currency).

Participatory Media- is media where the audience can play an active role in the process of collecting, reporting and analysing content. 

Webcasting License- a webcast may be distributed to the public live or on demand.

Technological convergence- as technology improves so do the operating systems such as: TV's, computer's and smartphones.

Semantic Web- an advancement in the internet where it is structured so it can be read directly by other computers which initiate responses.

Binge-viewing- watching a significant amount of episodes consistently one after another.

DAB- Digital Audio Broadcasting

Traditional media- The original forms of large-scale communication such as: newspapers, magazines, radio and direct mail.

Google analytics- a service provided by google that monitors the web traffic of certain websites.

NRS- the national readership survey is a way to classify the audience demographic for the purpose of market research.

Cultural Imperialism-  promoting the culture or language of one country in another.

Piracy- the unauthorised use or copying of someone else's work which causes people to be wrongly credited for something they haven't worked for. 

Horizontal integration- increasing the quantity of production in the same part of the production line.

Diversification- when a company increases the number of/ the type of product in order to make it more diverse.

Independent media- any form of media that is not influenced in anyway by political or governmental stances.

Conglomerate- an organisation made up of two or more companies working together in order to achieve a common goal.

GRA- graphic arts

PEGI- Pan European Game Information which is responsible for regulation of video games as well as awarding age rating certificates to each one.

Media-watch UK- a pressure group formed to prevent the broadcasting of content that they find inappropriate. 

IPSO- independent press standard organisation in charge of regulating newspapers.

Stereotypes

Stereotypes are typical thoughts and feelings we as the audience have towards a specific group/theme. The audience will always understand them and who they are from actions/looks of the specific group and past experiences with them. It is a visual shortcut.
For example:
> Frenchmen - baguette, Paris, Eiffel Tower, garlic, arrogant.
> Scottish - ginger beard, skirt, kilt, fierce accent.
> Arabic - brown/black bushy beard, tanned skin, long white robe outfit.
> Urban Youngster - hoodie, knives, drugs, stabbings, violence, gangs.

Archetypes are the ultimate stereotypes. Archetypes can be colours, places or characters. Examples of this would include:
> Red - passion/blood/love.
> Green - earth/growth/environment.
> Wizard - has special powers.
> An island - represents isolation.

A countertype is a representation that challenges traditional stereotypes. Therefore, it is the complete opposite to an archetype.

A gatekeeper is a person who chooses what media is released to people.

Intertextuality - Using and referencing from other media.

Vocabulary List

Types of Media:
TV
Radio
Social Media
Magazine
Music
YouTube
Films

Target Audience (DR CAGES):
Disability
Regions
Class
Age
Gender
Ethnicity
Sexuality

Genre (DISTINCT):
Describe
In Detail
Setting
Themes
Icons
Narrative
Characters
Textual Analysis - camera, editing, sound.

(CLAMPS):
Costume
Lighting
Actors
Make-Up
Props
Setting

Steve Neale - Genre Theorist.

Language
Industries
Audience
Representation

Semiotics - The study of signs and their meanings.
Denotation - What it is
Connotation - The meaning of it.
Example -Glee: Denotation=School, students, teachers, wheelchair, bright lights, stage, cast, theatre.
                          Connotation=Unity, togetherness, teamwork, happiness, different ethnicities/sizes.

Signs and Hints (Ghostship):
Actress wearing red.
Slow motion.
Music tempo decreases.
Everyone stands up.
Overview of boat.
Camera shots of wire, which is what kills them.

• ·         BARB - Broadcasters Audience Research Board.
• ·         Binge-viewing- watching a significant amount of episodes consistently one after another.
• ·         Broadsheet- a newspaper with a large format, regarded as more serious and less sensationalist than tabloids.
• ·         Conglomerate- an organisation made up of two or more companies working together in order to achieve a common goal.
• ·         Connotation- what something could mean
• ·         Cultural Imperialism-  promoting the culture or language of one country in another.
• ·         DAB- Digital Audio Broadcasting
• ·         Demographic profiling- dividing your market based upon age, race, gender and income etc.
• ·         Denotation- what we see when we look at an image
• ·         Diversification- when a company increases the number of/ the type of product in order to make it more diverse.
• ·         Google analytics- a service provided by google that monitors the web traffic of certain websites.
• ·         GRA- graphic arts
• ·         Horizontal integration- increasing the quantity of production in the same part of the production line.
• ·         Independent media- any form of media that is not influenced in anyway by political or governmental stances.
• ·         IPSO- independent press standard organisation in charge of regulating newspapers.
• ·         Media-watch UK- a pressure group formed to prevent the broadcasting of content that they find inappropriate.
• ·         Mise en Scene (Costume, Lighting, Actors, Make up,  Props & Setting)
• ·         NRS- the national readership survey is a way to classify the audience demographic for the purpose of market research.
• ·         Participatory Media- is media where the audience can play an active role in the process of collecting, reporting and analysing content.
• ·         PEGI- Pan European Game Information which is responsible for regulation of video games as well as awarding age rating certificates to each one.
• ·         Piracy- the unauthorised use or copying of someone else's work which causes people to be wrongly credited for something they haven't worked for.
• ·         Psycho graphic profiling- dividing your market based upon different personality traits, values and attitudes etc.
• ·         Semiotics- the study of signs
• ·         Tabloid-  a newspaper with a compact page size smaller than broadsheet with an emphasis on celebrity stories and gossip etc.
• ·         Technological convergence- as technology improves so do the operating systems such as: TV's, computer's and smartphones.
• ·         Traditional media- The original forms of large-scale communication such as: newspapers, magazines, radio and direct mail.
• ·         Webcasting License- a webcast may be distributed to the public live or on demand.

·