Evaluation of Perfume Advert
The task we was given was to randomly pick a product and create a name, advert and slogan for it. Our product was a pre-teen perfume of which we came up with the name, "Agent Rainbow". Young girls between the ages of 10-13 was our main target audience as at that age they haven't or just started puberty and are not fully teenagers yet. Key selling points of our product was colour (through the balloons and party poppers) and the fact that the perfume was worn in bracelet form around the wrist; which would be ideal for the young girls as they see it almost as a 'cool piece of jewellery' to show off in front of their friends.
The Agent Rainbow team consisted of: Lee Wall, Molly Coppin, Olivia Smith and myself. We divided work well in order to have efficiency. For example, regarding research, each person got allocated a real perfume brand to research in order to help our brand itself. We then put together this research as a whole. Lee was the main director of Agent Rainbow, organising the scene for filming, the cast which was needed and also took a main role as the teacher in the advert. Molly was also responsible for this, working alongside Lee in the classroom scene helping him film and to organise the cast. Olivia, who organised props, created the storyboard and helped with filming, alongside Molly and Lee edited the final video and turned it into an advert. Myself, helped with organising and fetching props, making and filling in the shooting schedule, creating the slogan and producing this evaluation. In my opinion, I could have helped more with filming and maybe editing as I feel like Lee, Molly and Olivia worked really hard with that. But overall, I believe we all worked productively as a team.
We planned our sequence by talking with each other and listening to everyones idea's and coming up with an overall storyline for our advert. Then with the making of the shooting schedule, we knew then what to do, where to do it and how to do it. Also making a script and a storyboard was very useful in creating a successful advert.
The research which we undertook was on perfumes for younger girls which would be similar towards Agent Rainbow. Products such as Pink, Impulse and Hollister were researched in order for us to get an idea of how the pre-teen perfumes look and how they're adverts are created. The planning which was used was mainly creating shooting schedules, storyboards and scripts.
The initial feedback we received was very positive, people enjoying the advert and happy with the way it turned out. We didn't receive any negativity and people overall found the advert quite amusing and well produced.
Our product was wholly unique and creative and took on the challenge of creating a party in an advert. Along with the happy music, we pulled this off very well. The whole advert was pretty much how we wanted it and really the only improvement we would use is to add the slogan at the end of the advert, rolling across the screen.
From this task I have learnt that communication is key in order to produce a successful sequence. This is because if you communicate with the other members of the team, not only will the advert turn out better, but you will save time and make the process more efficient. Without communication, working in a team will be very hard and may cause problems creating a sequence.
Looking ahead, this learning will be significant because it means that when working in other groups, I will know that communication is key in developing a good, effective sequence.
The Agent Rainbow team consisted of: Lee Wall, Molly Coppin, Olivia Smith and myself. We divided work well in order to have efficiency. For example, regarding research, each person got allocated a real perfume brand to research in order to help our brand itself. We then put together this research as a whole. Lee was the main director of Agent Rainbow, organising the scene for filming, the cast which was needed and also took a main role as the teacher in the advert. Molly was also responsible for this, working alongside Lee in the classroom scene helping him film and to organise the cast. Olivia, who organised props, created the storyboard and helped with filming, alongside Molly and Lee edited the final video and turned it into an advert. Myself, helped with organising and fetching props, making and filling in the shooting schedule, creating the slogan and producing this evaluation. In my opinion, I could have helped more with filming and maybe editing as I feel like Lee, Molly and Olivia worked really hard with that. But overall, I believe we all worked productively as a team.
We planned our sequence by talking with each other and listening to everyones idea's and coming up with an overall storyline for our advert. Then with the making of the shooting schedule, we knew then what to do, where to do it and how to do it. Also making a script and a storyboard was very useful in creating a successful advert.
The research which we undertook was on perfumes for younger girls which would be similar towards Agent Rainbow. Products such as Pink, Impulse and Hollister were researched in order for us to get an idea of how the pre-teen perfumes look and how they're adverts are created. The planning which was used was mainly creating shooting schedules, storyboards and scripts.
The initial feedback we received was very positive, people enjoying the advert and happy with the way it turned out. We didn't receive any negativity and people overall found the advert quite amusing and well produced.
Our product was wholly unique and creative and took on the challenge of creating a party in an advert. Along with the happy music, we pulled this off very well. The whole advert was pretty much how we wanted it and really the only improvement we would use is to add the slogan at the end of the advert, rolling across the screen.
From this task I have learnt that communication is key in order to produce a successful sequence. This is because if you communicate with the other members of the team, not only will the advert turn out better, but you will save time and make the process more efficient. Without communication, working in a team will be very hard and may cause problems creating a sequence.
Looking ahead, this learning will be significant because it means that when working in other groups, I will know that communication is key in developing a good, effective sequence.
Club Advert Evaluation
The advert we had to recreate was the Club advert, but only the first half of it. My group consisted of Jack, Molly and Abby and myself. We managed the task with great efficiency, allowing everyone the roles they were comfortable with, whilst helping each other if needed e.g getting props or selecting the correct camera angle.
We planned our sequence before hand by grabbing screenshots of main points in the original advert and pasting them into a document, labelling the necessary camera angle and person needed in the shot. The amount of screenshots we used in planning was seven.
Factors in which we considered during the planning and shooting were roughly the same - such as the location, camera angle, props used and characters required. These were important factors as if any of these were incorrect, then the quality of the remake would be affected, we needed to make sure mainly that the factor of the camera angle was correct, so it was inline with the original. If the camera angle was slightly too high or low, it could've negatively effected our remake. We tried our best to reflect the same camera angles from the original into ours, and I believe for our first attempt of filming, we did well.
Improvements which could be made in my opinion was small things such as the correct hand the boy catches the ball in in the original. In our clip, Jack used his left hand whereas in the original it was his right hand - small things like this. However, it did not have a large impact on our overall outcome.
From others, we received an ameliorative response. People expressed laughter and happiness and were overall pleased with how our remake looked like the original.
I have learnt from this task that the camera angle is very important when constructing a video, especially if you want to remake. Therefore, looking ahead, I would like to make sure that the camera angle is correct/near enough for every shot.
We planned our sequence before hand by grabbing screenshots of main points in the original advert and pasting them into a document, labelling the necessary camera angle and person needed in the shot. The amount of screenshots we used in planning was seven.
Factors in which we considered during the planning and shooting were roughly the same - such as the location, camera angle, props used and characters required. These were important factors as if any of these were incorrect, then the quality of the remake would be affected, we needed to make sure mainly that the factor of the camera angle was correct, so it was inline with the original. If the camera angle was slightly too high or low, it could've negatively effected our remake. We tried our best to reflect the same camera angles from the original into ours, and I believe for our first attempt of filming, we did well.
Improvements which could be made in my opinion was small things such as the correct hand the boy catches the ball in in the original. In our clip, Jack used his left hand whereas in the original it was his right hand - small things like this. However, it did not have a large impact on our overall outcome.
From others, we received an ameliorative response. People expressed laughter and happiness and were overall pleased with how our remake looked like the original.
I have learnt from this task that the camera angle is very important when constructing a video, especially if you want to remake. Therefore, looking ahead, I would like to make sure that the camera angle is correct/near enough for every shot.
Impulse Perfume Research
Practical assessment autumn 1a from Great Baddow High School Media
The advert we picked was a perfume for pre-teen girls.
An advert is a notice or announcement in a public place promoting a product, service or event, or showing a job vacancy.
A similar example of a pre-teen perfume for girls would be Impulse.
Target Audience: The implied audience of this fragrance would be of the female gender and between the ages of 11-15. This is because the bottle clearly consists of the colour pink with flowers on it which are stereotypically linked to girls.
Language: The bottles lack language as a whole, but the images of pink flowers have connotations for young girls and females in general.
Representation: Young girls are being represented through Impulse as elegant, fresh and loving. This is mainly through the use of pink flowers which represents cleanliness and natural beauty.
The advert we picked was a perfume for pre-teen girls.
An advert is a notice or announcement in a public place promoting a product, service or event, or showing a job vacancy.
A similar example of a pre-teen perfume for girls would be Impulse.
Target Audience: The implied audience of this fragrance would be of the female gender and between the ages of 11-15. This is because the bottle clearly consists of the colour pink with flowers on it which are stereotypically linked to girls.
Language: The bottles lack language as a whole, but the images of pink flowers have connotations for young girls and females in general.
Representation: Young girls are being represented through Impulse as elegant, fresh and loving. This is mainly through the use of pink flowers which represents cleanliness and natural beauty.
Representations
The representation I have chosen for this task is black Americans. This falls under the Ethnicity category in the DR.CAGES acronym. Stereotypes of black, male Americans, would include something to do with drugs, violence, ghettos, shooting and getting arrested by police. 50 Cent's album cover in the middle can be seen as stereotype for young black American males. The top 3 images are of Kayne West, 50 Cent and Jamie Foxx, who started their careers being black American hip hop artists, and have had successful careers into other sectors of media too. Not only was all 3 famous for their music, but have been successful in TV, film, magazine and fashion.
Barack Obama, who appears at the bottom of those images, is a huge countertype for black Americans, becoming the first African American president in 2008.
Camera Shots
People who I worked with in this video: Calvin Godbold and Molly Coppin.
In this video, we as a group go through the different camera shots used in film and video making.
Stereotypes
Stereotypes are typical thoughts and feelings we as the audience have towards a specific group/theme. The audience will always understand them and who they are from actions/looks of the specific group and past experiences with them. It is a visual shortcut.
For example:
> Frenchmen - baguette, Paris, Eiffel Tower, garlic, arrogant.
> Scottish - ginger beard, skirt, kilt, fierce accent.
> Arabic - brown/black bushy beard, tanned skin, long white robe outfit.
> Urban Youngster - hoodie, knives, drugs, stabbings, violence, gangs.
Archetypes are the ultimate stereotypes. Archetypes can be colours, places or characters. Examples of this would include:
> Red - passion/blood/love.
> Green - earth/growth/environment.
> Wizard - has special powers.
> An island - represents isolation.
A countertype is a representation that challenges traditional stereotypes. Therefore, it is the complete opposite to an archetype.
A gatekeeper is a person who chooses what media is released to people.
Intertextuality - Using and referencing from other media.
For example:
> Frenchmen - baguette, Paris, Eiffel Tower, garlic, arrogant.
> Scottish - ginger beard, skirt, kilt, fierce accent.
> Arabic - brown/black bushy beard, tanned skin, long white robe outfit.
> Urban Youngster - hoodie, knives, drugs, stabbings, violence, gangs.
Archetypes are the ultimate stereotypes. Archetypes can be colours, places or characters. Examples of this would include:
> Red - passion/blood/love.
> Green - earth/growth/environment.
> Wizard - has special powers.
> An island - represents isolation.
A countertype is a representation that challenges traditional stereotypes. Therefore, it is the complete opposite to an archetype.
A gatekeeper is a person who chooses what media is released to people.
Intertextuality - Using and referencing from other media.
Steve Neale
Steve Neale is a media theorist and a British analytic philosopher and specialized in the philosophy of language. His theory is that genre is made up of certain repetition. His theory is that genre is made up of certain repetition and difference made in such a way that people know what genre something is by watching it, however, do not get bored because it is similar to another film. Such repetition allows people to categorise media into groups, like: horror, comedy, action, sci-fi.
(Steve Neale right in 2007)
(Steve Neale right in 2007)
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