Types of Audience

Intro to audience from Great Baddow High School Media



 Demographic Profiling:

A - Lawyers, Bankers, Doctors.
B - Teachers, Graphic designers.
C1 - Office workers/supervisors.
C2 - Manual workers: plumbers/builders.
D - Semi skilled manual workers.
E - Unemployed, students, pensioners.

Mainstreamers - seek security.
Aspirers - seek security.
Succeeders - seek control.
Resigned - seek survival.
Explorers - seek discovery.
Strugglers - seek escape.
Reformers - seek enlightenment.

Niche Audience - very narrow group.

Stuart Hall - Reception theorist.

Audience Response:
Historical Competence
Living Area
Gender
Age
Ethnicity
Cultural Experience

Gillette Advert
From the Gillette advert, it is clear to see that the implied audience is adult men, who are interested/looking for shaving products. The representation we get from the advert is that when using Gillette, men are able to accomplish many things people "perceive" as a necessity in life. For example: getting married, completing a race, doing well at job, having a baby.

Audiences - to generate money and attract the largest audience possible.

Music Video - First Edit

Analysing Images

Mise en-scene from Great Baddow High School Media

Settings & Props:
A. Spaceship, aliens, laser guns, space, planets, moon.
B. Hearts, candles, warm red/orange lighting, bed, rings, rose.
C. Blood, clowns, knives, guns, haunted house, ghosts, screaming, basement, dolls.

Facial Expressions & Body Language:
1. The facial expressions of the two men show that they are deeply looking at something; confused but focused on the object/person they are looking upon.
2. The body language of the white male, alongside the blood on his shirt, tells us that he is ready for a fight/already been in one or is currently in one. He looks focused and prepared to continue what he is doing. The black male (Morgan Freeman) on the other hand, looks more worried in his facial expression. He looks anxious probably for his fighter as he looks upon the opponent.
3. The body language (hands on his hips) and the fact that he's centered in the middle of the screen shows that this character is in charge of the soldiers around him. The stern look on his face suggests he has power and control in this image.

Positioning of Characters:
1. The fact these characters are sitting far apart from each other show that at the current time in the film they do not have a friendly relationship. The facial expressions on the man make him look guilty, and the woman next to him looks angry. Genre is either a comedy or a romance.
2. -
3. The characters are both mirroring the action of holding a gun, wearing the same suit and same glasses, suggesting they are part of authority/bodyguards. The guns they are holding aren't the typical gun used in modern films, therefore it must be of a sci-fi genre.
4. The characters are clearly not human- robot? This is because a beam of light/fire is coming into the back of it and it appears to be wearing some sort of robot helmet. 

Vocabulary List

Types of Media:
TV
Radio
Social Media
Magazine
Music
YouTube
Films

Target Audience (DR CAGES):
Disability
Regions
Class
Age
Gender
Ethnicity
Sexuality

Genre (DISTINCT):
Describe
In Detail
Setting
Themes
Icons
Narrative
Characters
Textual Analysis - camera, editing, sound.

(CLAMPS):
Costume
Lighting
Actors
Make-Up
Props
Setting

Steve Neale - Genre Theorist.

Language
Industries
Audience
Representation

Semiotics - The study of signs and their meanings.
Denotation - What it is
Connotation - The meaning of it.
Example -Glee: Denotation=School, students, teachers, wheelchair, bright lights, stage, cast, theatre.
                          Connotation=Unity, togetherness, teamwork, happiness, different ethnicities/sizes.

Signs and Hints (Ghostship):
Actress wearing red.
Slow motion.
Music tempo decreases.
Everyone stands up.
Overview of boat.
Camera shots of wire, which is what kills them.

• ·         BARB - Broadcasters Audience Research Board.
• ·         Binge-viewing- watching a significant amount of episodes consistently one after another.
• ·         Broadsheet- a newspaper with a large format, regarded as more serious and less sensationalist than tabloids.
• ·         Conglomerate- an organisation made up of two or more companies working together in order to achieve a common goal.
• ·         Connotation- what something could mean
• ·         Cultural Imperialism-  promoting the culture or language of one country in another.
• ·         DAB- Digital Audio Broadcasting
• ·         Demographic profiling- dividing your market based upon age, race, gender and income etc.
• ·         Denotation- what we see when we look at an image
• ·         Diversification- when a company increases the number of/ the type of product in order to make it more diverse.
• ·         Google analytics- a service provided by google that monitors the web traffic of certain websites.
• ·         GRA- graphic arts
• ·         Horizontal integration- increasing the quantity of production in the same part of the production line.
• ·         Independent media- any form of media that is not influenced in anyway by political or governmental stances.
• ·         IPSO- independent press standard organisation in charge of regulating newspapers.
• ·         Media-watch UK- a pressure group formed to prevent the broadcasting of content that they find inappropriate.
• ·         Mise en Scene (Costume, Lighting, Actors, Make up,  Props & Setting)
• ·         NRS- the national readership survey is a way to classify the audience demographic for the purpose of market research.
• ·         Participatory Media- is media where the audience can play an active role in the process of collecting, reporting and analysing content.
• ·         PEGI- Pan European Game Information which is responsible for regulation of video games as well as awarding age rating certificates to each one.
• ·         Piracy- the unauthorised use or copying of someone else's work which causes people to be wrongly credited for something they haven't worked for.
• ·         Psycho graphic profiling- dividing your market based upon different personality traits, values and attitudes etc.
• ·         Semiotics- the study of signs
• ·         Tabloid-  a newspaper with a compact page size smaller than broadsheet with an emphasis on celebrity stories and gossip etc.
• ·         Technological convergence- as technology improves so do the operating systems such as: TV's, computer's and smartphones.
• ·         Traditional media- The original forms of large-scale communication such as: newspapers, magazines, radio and direct mail.
• ·         Webcasting License- a webcast may be distributed to the public live or on demand.

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Video

Collage of the Media I like..